Isulong SEOPH Episode 3: Drive Traffic With Podcasting

Welcome to this episode of the Isulong SEOPH Podcast on Podcast Traffic in InMyEar.com

Isulong SEOPH Podcast Episode 3

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The days of consuming information only via web pages are over. People no longer wish to be tethered to a computer. People want to go out, walk around, meet friends, do their gardening, exercise...

...and yet somehow remain connected to information online. People carry around their iPods or other MP3 players, or even listen to audio files stored in their cell phones.

And that's why you need to create a podcast for your web site, so that you can reach the increasingly mobile crowd.

Traditional marketing uses trimedia advertising: print, radio and television. So why should search engine marketing be any different? Why limit yourself to just text and images posted on your web site? It's time to reach your customers not only through their eyes, but through their ears as well.

Podcasting involves recording yourself and saving it as a sound file (usually an MP3 file). It also makes use of an RSS feed, which is a file that most blogging software automatically create. This RSS feed then helps other computers automagically know when you've added an audio file to your site.

Once these machines are informed about your new podcast episode, they (assuming their owners subscribed to your podcast's RSS feed) will download your MP3 file. Yes, even while their owner is asleep.

When your customers wake up, they'll find your audio file in their computers or even in their iPods. That means they did not have to patiently wait or watch your file download, because it was downloaded on autopilot thanks to the power of podcasts and RSS feeds.

So, when your customers commute, they can continue to listen to your message. Yes, even while they're away from the computer.

If you're thinking of getting more visitors to your site, create a podcast. Don't worry about listeners never returning to your site. You can always talk about things, the details of which are posted on your blog pages.

And that's how podcasting will send more visitors to your web site. What are you waiting for? Try podcasting today!

(In the next episode, you will learn about how viral video marketing can help increase your site visitors.)

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